The popularity of investing applications has increased recently, and for a very good reason. Nowadays, anyone can access the stock market with only a few taps on their smartphone.
In order to help clients find the right investing app for their specific needs, we created a list of those that operate in this segment.
Wealthfront
Wealthfront is an automated financial and investment service company, from Palo Alto, California, established in 2008 by Andy Rachleff and Dan Carroll. Wealthfront had 400,000 accounts and $21 billion in AUM as of September 2019.
Interactive Advisers
Interactive Advisers is a company that offers Robo or automated advice. The needs of today’s busy people who already know what they want and don’t require personalized investment advice are best served by automated (or “Robo”) advisers. Robo advice gives customers access to a low-cost, diversified investment portfolio that is tailored to their goals, risk tolerance, and continuing needs.
Betterment
Betterment is an app from the American financial advisory firm Betterment which offers digital investment and money management services. The app provides the tools, the inspiration, and all the support the investors need in order to become better.
Personal Capital
Personal Capital is an investment app that offers numerous tools that give clients a better picture of their current financial progress, assess their retirement plans, and uncover and analyze hidden fees in their mutual, investing, or retirement accounts.
M1 Finance
M1 Finance offers smart lending and personal finance service to investors in the form of residential loans, commercial loans, equipment financing, and self-managed super funds (SMFs).
Merrill Guided Investing
Merrill Guided Investing is an app that offers more than just automated investing. Merrill Guided offers advice and a portfolio that is constantly monitored and rebalanced by the company’s professionals.
E*TRADE Core Portfolios
E*TRADE Core Portfolios is a company that combines automated technology with investing experts in order to deliver an easier approach to investing. They offer Core Portfolios that make investing easier while helping keep their clients on track for long-term goals.
Blooom
Blooom is an online financial advisor that covers retirement investments. The Blooom team consists of tech professionals, financial gurus, and people with general business knowledge. The team is passionate about financial literacy and handles every problem its clients face by educating them first.
SoFi
SoFi is a finance company based in San Francisco, which offers a variety of financial services via desktop and mobile apps, including student and vehicle loan refinancing, mortgages, personal loans, credit cards, investing, and banking.
Vanguard
The Vanguard Digital Advisor offers affordable professional money management services. The company can assist clients with retirement planning or invest their retirement funds so they can put other priorities first. Their Robo-advisor uses well-diversified ETFs (exchange-traded funds) to keep clients’ assets well-balanced and is supported by Vanguard’s tried-and-true investment approach.
Fidelity Go
Fidelity Go is a company that enables clients to access professional money management on their terms, so the clients can spend more time concentrating on more important issues.
SigFig
SigFig is an innovative company that offers a high range of financial products. It is an ecosystem that is consumer-oriented and offers discovery, remote collaboration, and digital wealth solutions that provide support to financial advisors and bankers so they can help customers identify, increase, and achieve their goals.
Ellevest
Ellevest is the number 1 investing company for women that offers a personalized approach to investing.
Morgan Stanley Access Investing
Morgan Stanley Access Investing is a company that offers an automated investing portfolio. They ask a few straightforward questions to get to know the client. Then, based on the client’s goals, the company performs tens of thousands of simulations to recommend an extensive, diversified portfolio.
Schwab Intelligent Portfolios
Schwab Intelligent Portfolios offers automated investing services with the help of Robo-advisors which can help their clients build and manage their personal portfolios.
Acorns
Acorns is a financial app that allows clients to invest part of their paychecks, earn much more, and get valuable financial advice on the go.
eToro
eToro is a platform that lets clients invest in assets and connect with people from all around the world in this segment.
Fidelity Spire
Fidelity Spire app is designed to help people reach their financial goals and navigate their way through the world of finances with ease and confidence.
TD Ameritrade
TD Ameritrade is an app that provides innovative technology, access to products, personalized education, and extensive services in the segment of investing and finances.